Adding video to small business profiles:
- Increases number of business profile views more than 100%
- Increases number of profile clicks more than 30%
- Increases number of calls generated by more than 18%
Video drives a wide range of customer actions:
- Increases number of visits to advertiser web site by 55%
- Increases physical store visits by 30%
- Increases incidence of purchase by 24%
The Online Video Market
- According to Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.”
- Over 40% of consumers watch online videos on at least a weekly basis; over 70% at least monthly
Local video ad revenues show robust growth through, to $1.5 billion at the end of 2012.
Small business video advertisers as a percentage of physical business locations will continue to increase.
Over 40% of consumers watch online videos on at least a weekly basis
U.S Online Video Advertising Spending, 2001-2011 (millions)
