In 2011, the long-promised ubiquity of video—on-demand anytime, anywhere—started to become a reality, driven by mobile (smart phones, tablets). While this may seem obvious, remember, it was not so long ago (a couple years, really) that most doubted that consumers would ever watch anything other than short-form YouTube-like video clips on the small screen. Consumers are now beginning to watch premium long-form video (TV, motion picture content) on their most important screen on a massive scale, despite the frequent paucity of compelling content offered by service providers.

Hollywood-based 3DFilmFactory recently released the 3D Bullet Rig – a cost-effective stereo 3D camera rig for handheld or steadicam filming, as well as studio productions. Priced at under $5,000, this compact beam-splitter rig is ideal for location, reality or action 3D filmmaking. “The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all, it’s really easy to shoot with from your shoulder or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer 

Online video advertising is proliferating at a fast clip. Online video ad spending in the U.S. is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year, according to eMarketer. Such spending will increase to almost $6 billion in 2015, eMarketer said.But as online video advertising grows, so, too, do the number of ad networks designed to distribute online video ads. Video embeds are fast becoming the norm among b2b media companies' online venues as well.Distributors offer media vehicles for both video display ads of the garden variety and online video advertising that is increasingly being categorized as “content” which could be defined as an ad package that runs throughout a TV show streamed via Hulu or other online video networks.

GRPs -- gross rating points -- are coming to online advertising, and I think it's a good thing. TV ad measurement giant Nielsen recently announced a new online campaign ratings product for Web ads that will include GRP measurements, broken down by basic demographics, much like what the company offers the TV industry.The notion of bringing GRPs to Web advertising is not a neutral topic. Many in the online ad industry have openly resisted and fought against the importation of "old" measurement metrics into the online world, fearing that linear media metrics would "understate" what makes online different and better than other media channels.

Here is a great video that will help you understand the significance of Internet Video Marketing.

http://www.digitalbuzzblog.com/statistics-the-state-of-the-internet-video/

Adding video to small business profiles:

According to the omni-knowing Wikipedia, “A 3-D (three-dimensional) film is a motion picture that enhances the illusion of depth perception”. The bigger question facing film-makers and the film industry is, “does it enhance the actual film or viewing experience?” It is being debated whether there are actually any worthy 3D movies out there… Has Hollywood got carried away with a gimmick?To 3DOne positive point put forward by Richard Gelfond of IMAX Corp., is that “visionaries like Tim Burton, James Cameron, Peter Jackson, Jeffrey Katzenberg, Steven Spielberg and Robert Zemeckis all have 3D projects under way.

Okay... So how is it that you get a lot of hits but no one contacts you for business?

   I just have a question and would love to know what you think. The first time you visit a site that talks about how to fix a bike or repair your AC and that nature, would you not be frustrated if they didn't have a video demonstrating exactly how it works?

   We, at Phoenix Video Production understand what user friendly means and how that affects your ratings and traffic on your site. Contact us today for a free consultation.

(This article is Part 3 of a 3-part series from an interview conducted by Paul Ritter (News - Alert), contributor for the Business Video site on TMCnet with Wayne Wall, CEO of Flimp Media on June 16, 2011. Part 1 focused on using video for internal employee benefits communications and Part 2 focused on video for lead generation. Both articles can be viewed here. ) 

Ritter: Wayne, earlier we talked about different strategies used for branding and marketing versus applications for generating sales leads.