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TechCrunch - Peter Csathy: Posted on Friday, December 30, 2011 12:10 PM
In 2011, the long-promised ubiquity of video—on-demand anytime, anywhere—started to become a reality, driven by mobile (smart phones, tablets). While this may seem obvious, remember, it was not so long ago (a couple years, really) that most doubted that consumers would ever watch anything other than short-form YouTube-like video clips on the small screen. Consumers are now beginning to watch premium long-form video (TV, motion picture content) on their most important screen on a massive scale, despite the frequent paucity of compelling content offered by service providers. |
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Dave Morgan: Posted on Saturday, August 13, 2011 1:14 PM
GRPs -- gross rating points -- are coming to online advertising, and I think it's a good thing. TV ad measurement giant Nielsen recently announced a new online campaign ratings product for Web ads that will include GRP measurements, broken down by basic demographics, much like what the company offers the TV industry.The notion of bringing GRPs to Web advertising is not a neutral topic. Many in the online ad industry have openly resisted and fought against the importation of "old" measurement metrics into the online world, fearing that linear media metrics would "understate" what makes online different and better than other media channels. |
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http://www.novagreenmedia.com/blog/test-blog/: Posted on Friday, July 29, 2011 10:25 AM
Adding video to small business profiles: - Increases number of business profile views more than 100%
- Increases number of profile clicks more than 30%
- Increases number of calls generated by more than 18%
Video drives a wide range of customer actions: - Increases number of visits to advertiser web site by 55%
- Increases physical store visits by 30%
- Increases incidence of purchase by 24%
The Online Video Market - According to Borrell & Associates, “Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.
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navid sanati: Posted on Tuesday, July 19, 2011 4:52 PM
Okay... So how is it that you get a lot of hits but no one contacts you for business? |
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Navid Sanati: Posted on Tuesday, July 12, 2011 10:09 AM
I just have a question and would love to know what you think. The first time you visit a site that talks about how to fix a bike or repair your AC and that nature, would you not be frustrated if they didn't have a video demonstrating exactly how it works?
We, at Phoenix Video Production understand what user friendly means and how that affects your ratings and traffic on your site. Contact us today for a free consultation. |
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Posted on Tuesday, July 12, 2011 9:51 AM
(This article is Part 3 of a 3-part series from an interview conducted by Paul Ritter (News - Alert), contributor for the Business Video site on TMCnet with Wayne Wall, CEO of Flimp Media on June 16, 2011. Part 1 focused on using video for internal employee benefits communications and Part 2 focused on video for lead generation. Both articles can be viewed here. ) Ritter: Wayne, earlier we talked about different strategies used for branding and marketing versus applications for generating sales leads. |
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