In 2011, the long-promised ubiquity of video—on-demand anytime, anywhere—started to become a reality, driven by mobile (smart phones, tablets). While this may seem obvious, remember, it was not so long ago (a couple years, really) that most doubted that consumers would ever watch anything other than short-form YouTube-like video clips on the small screen. Consumers are now beginning to watch premium long-form video (TV, motion picture content) on their most important screen on a massive scale, despite the frequent paucity of compelling content offered by service providers.

Online video advertising is proliferating at a fast clip. Online video ad spending in the U.S. is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year, according to eMarketer. Such spending will increase to almost $6 billion in 2015, eMarketer said.But as online video advertising grows, so, too, do the number of ad networks designed to distribute online video ads. Video embeds are fast becoming the norm among b2b media companies' online venues as well.Distributors offer media vehicles for both video display ads of the garden variety and online video advertising that is increasingly being categorized as “content” which could be defined as an ad package that runs throughout a TV show streamed via Hulu or other online video networks.

GRPs -- gross rating points -- are coming to online advertising, and I think it's a good thing. TV ad measurement giant Nielsen recently announced a new online campaign ratings product for Web ads that will include GRP measurements, broken down by basic demographics, much like what the company offers the TV industry.The notion of bringing GRPs to Web advertising is not a neutral topic. Many in the online ad industry have openly resisted and fought against the importation of "old" measurement metrics into the online world, fearing that linear media metrics would "understate" what makes online different and better than other media channels.

Here is a great video that will help you understand the significance of Internet Video Marketing.

http://www.digitalbuzzblog.com/statistics-the-state-of-the-internet-video/

Adding video to small business profiles:

Okay... So how is it that you get a lot of hits but no one contacts you for business?

   I just have a question and would love to know what you think. The first time you visit a site that talks about how to fix a bike or repair your AC and that nature, would you not be frustrated if they didn't have a video demonstrating exactly how it works?

   We, at Phoenix Video Production understand what user friendly means and how that affects your ratings and traffic on your site. Contact us today for a free consultation.

(This article is Part 3 of a 3-part series from an interview conducted by Paul Ritter (News - Alert), contributor for the Business Video site on TMCnet with Wayne Wall, CEO of Flimp Media on June 16, 2011. Part 1 focused on using video for internal employee benefits communications and Part 2 focused on video for lead generation. Both articles can be viewed here. ) 

Ritter: Wayne, earlier we talked about different strategies used for branding and marketing versus applications for generating sales leads.

The Growing Importance Of Video For Internet Marketing And Advertising - Document Transcript 

 1.      "The Growing Importance Of Video For Internet Marketing and advertising" The actual on-line video clip had been among the main elements which differentiated the newest media from the conventional one. It can be the fastest and most effective social media marketing application that companies ought to use while organizing his or her's website marketing as well as social media strategies, because its the quickest way that one can easily convey a message that has emotions attached to it.